Meet the authors
Oliver Lund Storgaard
Senior Management Consultant
This 160-page publication reveals why half of B2B product launches fail and how to fix them. The Campfire Launch is a must-read for marketing and sales leaders and commercial professionals.
Insights › The Campfire Launch
Launching new products in B2B is important – but also really hard. True commercial success is rare, and our findings point to 50% of B2B product launches delivering below expectations. Incredibly, the thing we spend the most time and money on is no more likely to succeed than a coin-flip.
With this publication, we aim to rectify that:
Oliver Lund Storgaard
Senior Management Consultant
A Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies. From strategy to implementation we help B2B companies grow smarter.
Bredgade 20, 1st floor
1260 Copenhagen
Denmark
Phone: +45 38 20 21 38
Mail: info@kvadrant.dk