This 160-page publication reveals why half of B2B product launches fail and how to fix them. The Campfire Launch is a must-read for marketing and sales leaders and commercial professionals.
Launching new products in B2B is important – but also really hard. True commercial success is rare, and our findings point to 50% of B2B product launches delivering below expectations. Incredibly, the thing we spend the most time and money on is no more likely to succeed than a coin-flip.
With this publication, we aim to rectify that: