Strategic Branding

Understand your outset, make the right choices and outline the coherent set of actions to boost profitable, organic growth.

Take your strategic branding to a whole new level

For B2B companies, managing and positioning their brands is often an under-prioritized area.

 Many companies have been through extensive M&A activities and operate with a brand narrative that is out of sync with their customers and the company’s renewed capabilities.

By sorting out their brand strategy, BTB companies can reduce costs by trimming their brand portfolio and drive growth through increased relevance and differentiation of the remaining brands.

We help commercial leaders through the strategy process from research to decision-making and activation.

What we do
Before logos are crafted, new business cards are printed, and ads are developed, we help clients understand customer needs, the competitive space, and their brands’ uniqueness.
We help commercial leaders through the strategy process from research to decision-making and activation.
We use these insights to define four things:
How we work
We help customers understand the outset, including how their brands(s) are perceived today and how they should be deployed going forward. Through this process, we look holistically at both the company, competition, and customers.
Case in point

How we revamped sales collateral for a global data management software leader

A global leader within master data management software was in the process of repositioning the brand to cater better to the needs of business decision-makers, rather than the technical target group, which the company had served historically.

In over six months, the company partnered with Kvadrant Consulting to better understand customer needs, current market perception of the company, and devise routes for the brand going forward.

These routes were tested among customers, employees, and partners alike for uniqueness, relevance, and believability. Based on these insights, we devised a new corporate messaging framework and developed segment-specific storylines.

We revamped sales collateral to reflect the new expanded and outcome-focused brand story and trained the customer-facing personnel to use them when engaging with customers.

Meet our experts