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A book written out of frustration that most B2B companies want to generate leads… but fails. How can it possibly go wrong? This book offers a practical guide and framework to overcome the challenge.
Acquiring new customers through lead generation is a core priority in most B2B teams. Sellers always want more and better leads. Marketers are excited to get them and have a measurable impact… so why does it go wrong so often, and what can we do to fix it?
In this 200+ page book, I offer a practical guide and framework to overcoming these challenges, backed up by 10 real-world cases from companies like NNIT, Jabra, Templafy, SAS and more.