Digital Marketing & Portfolio Management

Transform your B2B marketing mix to be as digital as your customers already are. 

Digital marketing can be a real differentiator in B2B

While most B2B buyers changed their buying behavior over the last 10 years to become increasingly digital, many B2B sales & marketing teams are still focused on physical events or are very immature when it comes to digital marketing. 

Great B2B marketers integrate digital throughout their buying process; from targeted awareness-building, to great pre-sales product experiences, high-performing conversion media, hybrid sales approaches and excellent post-sales digital experiences to increase share of wallet and retention.

How to work with Digital Assessment & Strategy

What we do

When working with Kvadrant Consulting, you get digital marketing without the bias; we don’t profit from technology, media or creative services, only your outcomes. As a trusted digital marketing partner we typically help our customers with: 

  • Digital analysis & strategy 
    Grounding our digital approach in a data-driven analysis. 
  • Digital media excellence 
    Help you get the most out of your spend with Google, LinkedIn etc.  
  • Website & partner portals 
    Strategy, focus and development roadmaps for your main digital platforms. 
  • Agency, tech and vendor selection 
    We help you identify and choose the right platforms and partners without bias. 
  • Digital marketing training 
    We train and develop your internal marketers to bring up their competencies and achieve common understanding 

We help commercial leaders through the strategy process from research to decision-making and activation.

Case in point

A global technology manufacturer was not matching market growth, and pointed to lackluster digital marketing efforts as one of the driving forces. The company was now in decline, and had to “deliver more with less” as the topline was shrinking. 

The company partnered up with Kvadrant Consulting, that worked as an integrated part of the team and assumed interim management of the digital marketing department. Through initial analysis, savings potential of 4m DKK was realized to put into new initiatives. The eCommerce strategy was revised and a number of conversion-optimization efforts was started on the website. The entire media setup was changed, with a larger focus on being excellence in fewer channels. 

As a result, the core KPIs increased and sales started an upwards trend, even as the overall media budget was cut in half.