Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies
Founded in 2018 to bridge the sales & marketing gap
By partners with decades of experience within sales & marketing from the field, consulting and agency business, to bridge the sales & marketing gap in operations and transformation
Copenhagen based, serving global B2B clients
From our offices in the heart of Copenhagen, we work primarily with commercial leaders in Nordic B2B companies and operate globally through them and their organisation as required
Senior heavy, with the best place to work for young talent
Working close with commercial leadership on development & transformation we are a senior heavy organisation led by thought leaders in their fields, but strive to bring on and educate the next generation of commercial leaders & consultants within the field of B2B sales & marketing
Bredgade 20, 1.
Bringing together decades of experience in B2B sales & marketing to advance commercial B2B organizations and bridge the sales & marketing gap
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Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function
For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. Yet, at the same time, we often see how difficult it is for even very seasoned marketing leaders to follow through on the needed transformation of Marketing. While there are much written about the “why” and the “what” of turning marketing into a revenue-contributing function we believe that there is lack of insights on “how” to handle the transformation. This article will cover those topics and hopefully provide some guidance on how marketing leader can maximize the probability of succeeding with the often much needed revamp of their function.
As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning.
As the requirements for effective selling in B2B grows, so does the need for sales to move from “team of sellers” to “teams that sell”
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Bredgade 20 1st floor
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