“We are currently witnessing the need for placing a manager on top of sales and marketing, who have a strong understanding of the two disciplines in a modern context, driven by a new customer purchase journey.” – Mikkel Bach Andersen, Partner, KvadrantIn this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites for building a succesful markering engine. You can also find The CRO Podcast on Apple Podcast and Spotify. Enjoy!
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