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A strong, specific and insights-driven marketing strategy is built on a solid understanding of the market.
Marketing strategies suffer from many of the same problems as corporate strategy. They are often simply illustrated as “a list of things we want to do” without any clear choices, or prioritizations, and rarely based on a deep understanding of the market.
We believe that great marketing strategies should never follow a cookie-cutter template, but start with a fundamental understanding of the market and involve clear choices, spending prioritizations, actual outcome programs, and clear KPIs and objectives.
Kvadrant Consulting acts as a strategic partner to the commercial leadership and co-develops the market analysis & marketing strategy, delivering all aspects of it:
We help companies analyze markets and B2B buyers with a mix of research methodologies.
We estimate total and serviceable addressable market sizes for existing and potential markets.
We divide the market into quantified segments based on meaningful and actionable variables and make targeting decisions.
We help frame & make strategic choices, key programs, and goals that drive day-to-day marketing decision-making.
A global enterprise software company was losing market share and relevance as competition was heating up in an increasingly competitive category.
The marketing organisation primarily focused on creating assets and supporting existing channel partners. There was no measurable impact on business and weak commercial engines and collaboration with sales.
A newly hired CMO alongside Kvadrant Consulting completely redesigned the purpose, strategy, targets, organisation and value drivers for their 70+ marketing team across local and global roles in ~3 months. Collaborative process with existing marketing leadership team, sales leaders and senior management.
The company went from being a no/low growth company to growing 25%+ the following year.
Our latest thinking, perspectives & recommendations for Market Analysis and Marketing Strategy.