Sales Organization Design

Increase sales efficiency & effectiveness with the right organizational design to drive growth.

Sales hurt when there is a disconnect between the ideal way of selling and how they are organized

The composition (people) and structure (organization) of a company’s salesforce, should be a direct enabler of their overall strategy, go-to-market plan and way of selling.  

But for many sales leaders the challenge is that while their strategy, GTM plans & required way of selling evolves over time, their organizational blueprint for the salesforce often remains unchanged, creating a disconnect between how they need to sell and how they are set up to do so.  

To ensure the way a company needs to sell is enabled by how they organize sales, sales leaders need to continuously identify potential disconnects between the two today and design an organization better fit for the world they want to move into.  

We help commercial leaders through the process of unlocking the potential that your sales team carry.

What we do
Three levels of organization design: Sales organization design is the process of deciding how to best organize sales resources around a company’s target customer segments, at three levels.
We help commercial leaders through the strategy process from research to decision-making and activation.
How we work
Decide on the logic you want to organize selling around. In its essence sales organization design is about deciding what type of specialization is most suitable to create sales teams around, and how to group these together into sales units and divisions, with 5 typical types to choose from as the dominant logic for organizing sales.     

Meet our experts