Download the book

The Lead Engine

Going beyond ads and tactics to build a true commercial growth machine

Download the book

The Lead Engine

Going beyond ads and tactics to build a true commercial growth machine

Acquiring new customers through lead generation is a core priority in most B2B teams. Sellers always want more and better leads. Marketers are excited to get them and have a measurable impact.

…so why does it go wrong so often, and what can we do to fix it?

In this 200+ page book, I offer a practical guide and framework to overcoming these challenges, backed up by 10 real-world cases from companies like NNIT, Jabra, Templafy, SAS and more.

Download a free eBook version today:

Prefer a physical copy of the book? Get yours on Amazon (UK, DE), or at Spintype.

There are lots of articles, webinars and books on generating leads. Ads, channels, tactics and automating this and that.

What I’ve found in my own experience as a marketing leader generating hundreds of millions of pipeline dollars through leads, is that it’s almost the least important part of the equation.

Instead, what matters is that it becomes a true sales+marketing effort, with the right strategy and organization, as well as a clear plan for not just generating, but also qualifying and selling to leads.

This is what I cover in the book and advise clients on today. Feel free to reach out directly at bea@kvadrant.dk or +45 24 66 35 84, or connect on LinkedIn.

Brian Egholm Andersen

Partner, Kvadrant Consulting

Bredgade 20 1st floor
1260 Copenhagen
Denmark

Tel +45 70 27 02 23
CVR: 39598736
Mail: info@kvadrant.dk