Books

The Sales & Marketing Lead Engine​

A book written out of frustration that most B2B companies want to generate leads… but fails. How can it possibly go wrong? This book offers a practical guide and framework to overcome the challenge.

The Lead Engine: Going beyond ads and tactics to build a true commercial growth machine

Acquiring new customers through lead generation is a core priority in most B2B teams. Sellers always want more and better leads. Marketers are excited to get them and have a measurable impact… so why does it go wrong so often, and what can we do to fix it?

In this 200+ page book, I offer a practical guide and framework to overcoming these challenges, backed up by 10 real-world cases from companies like NNIT, Jabra, Templafy, SAS and more.

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The Sales & Marketing
Lead Engine

Prefer a physical copy of the book?
Get yours on Amazon (UK, DE) or at Spintype.

About the book

"There are lots of articles, webinars and books on generating leads. Ads, channels, tactics and automating this and that. What I’ve found in my own experience as a marketing leader generating hundreds of millions of pipeline dollars through leads, is that it’s almost the least important part of the equation. Instead, what matters is that it becomes a true sales and marketing effort, with the right strategy and organization, as well as a clear plan for not just generating, but also qualifying and selling to leads. This is what I cover in the book and advise clients on today."
Brian Andersen
Author & Partner, Kvadrant Consulting
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How to develop a lead engine

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