by Thomas Boerve | Dec 19, 2019 | Article, Leadership & Transformation, Sales
The New B2B Growth Playbook FollowFollow For many years, the typical medicine for declining revenue growth in B2B organisations was quite simple; improve salesforce capabilities through training, enablement, and coaching to grow sales. But with average sales rep...
by Mikkel Bach-Andersen | Sep 16, 2019 | Article, Leadership & Transformation, Marketing
How marketing leaders can reclaim their seat in the C-suite and ignite growth FollowFollow The new playbook for commercial organizations is tearing down silos between marketing, sales & customer success As Technology has changed how customers behave and how...
by Martin Nyvang Mariussen | Aug 14, 2019 | Article, Leadership & Transformation
Recession as opportunity or threat? Commercial leadership decides FollowFollow Although recessions are generally bad for business, research shows that some companies not only survive the crisis but come through it thriving, increasing annual sales by 9% and...
by Thomas Boerve | Jun 11, 2019 | Article, Leadership & Transformation
How to use the economic downturn to pull ahead of competition FollowFollow 1. The main idea Economic downturns (recessions) create clear winners and losers and the recession probability doubled from 2018 to 2019. Research shows that the winners are those that prepare...
by Thomas Boerve | Mar 5, 2019 | Article, Leadership & Transformation
Once upon a time, there was a Global B2B Sales Director with growth and profitability problems… FollowFollow According to Stanford research, reading this article and story might make you 7-14x more likely to remember, that people’s ability to remember statistics can...
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