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The CMO´s Guide to Marketing Measurement

The CMO´s Guide to Marketing Measurement

by Mikkel Bach-Andersen | Jan 21, 2020 | Article, Marketing

The CMO´s Guide to Marketing Measurement FollowFollow Measurement is, in general, a critical aspect of any organization today, and marketing is no exception. Digital marketing provides endless opportunities to track different activities, but in this ocean of potential...
How to Build an Inside Sales Organisation in 10 Weeks

How to Build an Inside Sales Organisation in 10 Weeks

by Brian Andersen | Jan 13, 2020 | Article, Sales

How to Build an Inside Sales Organisation in 10 Weeks FollowFollow There is much talk in the corporate about agile development, rapid prototyping and experimentation. At Vattenfall we decided to put these topics to the test by challenging ourselves to build a new...
The New B2B Growth Playbook

The New B2B Growth Playbook

by Thomas Boerve | Dec 19, 2019 | Article, Leadership & Transformation, Sales

The New B2B Growth Playbook FollowFollow For many years, the typical medicine for declining revenue growth in B2B organisations was quite simple; improve salesforce capabilities through training, enablement, and coaching to grow sales. But with average sales rep...
How to Build an Inside Sales Function in 10 Weeks

How to Build an Inside Sales Function in 10 Weeks

by Martin Nyvang Mariussen | Nov 27, 2019 | Article, Sales

How to Build an Inside Sales Function in 10 Weeks FollowFollow For most commercial leaders, inside sales development revolves around expanding the function’s responsibilities (e.g. from lead qualification to full funnel responsibility for transactional purchases)...
Why Commercial Executives are Doubling Down on Inside Sales

Why Commercial Executives are Doubling Down on Inside Sales

by Martin Nyvang Mariussen | Nov 25, 2019 | Article, Marketing, Sales

Why Commercial Executives are Doubling Down on Inside Sales FollowFollow In our work helping sales organisations improve performance, we’ve witnessed an interesting development over the past decade; Field-sellers are finding it increasingly difficult to get meetings...
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