by Mikkel Bach-Andersen | Sep 24, 2020 | Article, Marketing, Sales
How can sales & marketing collaborate when they operate with different funnels and ways of working? FollowFollow Sales & marketing’s ability to collaborate and drive growth, are hurt by different views on the customer buying process and fundamentally...
by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Marketing, Sales
Moonshots for Commercial Leadership FollowFollow As commercial leaders, we often find ourselves bogged down in the weeds of operations, with difficulty to look beyond the next reporting call, management meeting or ongoing technology implementation. The Revenue Engine...
by Mikkel Bach-Andersen | Jan 21, 2020 | Article, Marketing
The CMO´s Guide to Marketing Measurement FollowFollow Measurement is, in general, a critical aspect of any organization today, and marketing is no exception. Digital marketing provides endless opportunities to track different activities, but in this ocean of potential...
by Brian Andersen | Jan 13, 2020 | Article, Sales
How to Build an Inside Sales Organisation in 10 Weeks FollowFollow There is much talk in the corporate about agile development, rapid prototyping and experimentation. At Vattenfall we decided to put these topics to the test by challenging ourselves to build a new...
by Martin Nyvang Mariussen | Nov 27, 2019 | Article, Sales
How to Build an Inside Sales Function in 10 Weeks FollowFollow For most commercial leaders, inside sales development revolves around expanding the function’s responsibilities (e.g. from lead qualification to full funnel responsibility for transactional purchases)...
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