Promoting your best salespeople to managers isn’t wrong – it’s just not enough FollowFollow Promoting high performing salespeople to the level of sales management is both the most common way for sales leaders to hire new sales managers and, according...
If Sales Plays are so great – Why are they used by so few? FollowFollow While high performing B2B sales organisations are 2.7x more likely to use “Sales Plays” as an integrated part of the way they sell (Link), few sales leaders have yet moved beyond...
From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website FollowFollow As buyers increasingly complete most of their research online before talking to vendors, the B2B website is more important than ever. However, as...
It’s time to get joint sales and marketing annual planning right FollowFollow As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning. Many teams fall into these classic pitfalls:...
It’s time for marketing to move from lead to revenue generation FollowFollow As customers ways of buying have changed, marketing as a discipline has increased in importance. Consequently, many marketing teams have undergone a transformation from being a support...
Recent Comments