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Positioning branding as an investment, not an expense

Positioning branding as an investment, not an expense

by Karl Kjellerup Barfoed | Jan 17, 2022 | Article, Marketing

Positioning branding as an investment, not an expense FollowFollow All CMOs understand the power of branding, yet time and time again, they struggle to convince their peers to invest in it. Most marketing leaders face pressure from non-marketing leaders who focus on...

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