Webinars

Content-dense, bite-sized and jam-packed with practical tools and tips. You are welcome!

Upcoming Webinars in 2026

4 webinars you won’t want to miss

Join us for a series of bite-sized, content-rich webinars packed with real-world insights and actionable frameworks 

18 March, 10:00 - 10:45 CET

Crafting value propositions at scale with AI

How to use AI to build value propositions at scale by Martijn Kemmeren

Most value propositions don’t fail in the workshop, they fail at scale. This webinar shows how to standardise value proposition development and use AI to build consistent value propositions across large product portfolios.

31 March, 10:00 - 10:45 CET

Commercial strategy: Deliver more for less

Delivering more impact with less input in commercial strategy by Jonathan Bellinger

Most commercial teams are asked to deliver more impact with fewer resources. This webinar explores where organizations typically get stuck and where real productivity gains can be unlocked.

On-demand webinars

Browse our library of B2B sales & marketing on-demand webinars below

Transformations & Branding

Topics: Change, commercial/marketing transformations, branding

Demand
Generation

Topics: Lead engines, account-based marketing, content engines

Deal
Acceleration

Topics: Consultative selling, virtual selling, sales plays, segmentation, pipeline management

Creating Growth
& Success

Topics: B2B customer success

Transformation & Branding
Marketing ROI & Efficiency
Transformation & Branding
Innovating Engagement Models
Transformation & Branding
5 ideas to get more bang for your B2B marketing bucks in 2023
Transformation & Branding
How to build an inside sales function
Transformation & Branding
Marketing Operating Model​
Transformation & Branding
Digital transformation in B2B
Transformation & Branding
From campaigns to marketing programs
Transformation & Branding
eCommerce, Amazon & marketplaces for B2B
Transformation & Branding
Sales & marketing planning for 2023
Transformation & Branding
Become a revenue marketer
Transformation & Branding
The C-suite guide to a marketing transformation
Transformation & Branding
Promoting your best salespeople to managers
Transformation & Branding
Nailing your product positioning
Transformation & Branding
Creating growth & success
Product launch excellence
Creating growth & success
The value of B2B customer success beyond SaaS
Creating growth & success
Your CRM system doesn't have to suck
Creating growth & success
Segmentation & Targeting for Commercial Leaders in B2B Companies
Creating growth & success
Building Measurability into Your Commercial Development Initiatives
Creating growth & success
Account-Based Marketing – 5 Cases & 5 Tips to Run Programs that Drive Sales
Creating growth & success
How to build a lead engine for growth
Creating growth & success
AI & Data-driven Sales
Creating growth & success
Why are we failing to capture value in acquisitions?
Creating growth & success
Grow with Digital Sales
Creating growth & success
Getting the most out of a product launch training
Creating growth & success
Deal Acceleration
Unlocking seller productivity​​​
Deal Acceleration
Why failures matter in strategy​
Deal Acceleration
Teams that sell
Deal Acceleration
Why your offers don’t convert
Deal Acceleration
B2B sales through distributors and agents
Deal Acceleration
Data-driven segmentation to boost sales effectiveness
Deal Acceleration
Hybrid selling
Deal Acceleration
Maximize your win-rate through pipeline management
Deal Acceleration
Empower your sales team to sell virtually
Deal Acceleration
From team of sellers to teams that sell
Deal Acceleration
Sales plays – the future of action-oriented sales enablement
Deal Acceleration
The new consultative seller
Deal Acceleration
Demand Generation
How buyer enablement drives commercial results
Demand Generation
Building a lead engine for growth
Demand Generation
Mastering compelling sales pitches
Demand Generation
Building a new logo acquisiton engine
Demand Generation