Discover our latest insights and knowledge about all topics across the commercial organization.

We share our insights​

Explore our knowledge & insights for commercial executives.

A collection of our larger publications for commercial executives on sales, marketing & growth.

The “Growth Agenda” podcast presented by Kvadrant – conversations across marketing, sales and customer success.

Articles embodying our cutting-edge ideas, viewpoints, and counsel for effective commercial leadership.

Books & Publications

Download full or summary versions of our publications around key commercial topics.

This 160-page publication reveals why half of B2B product launches fail and how to fix them. A must-read for marketing and sales leaders and commercial professionals.

Set, Build & Manage High Performing Teams in the New Era of B2B. Rethinking the traditional sales team to grow sales, efficiency & employee engagement. 

Going beyond ads and tactics to build a true commercial growth machine. We all agree that lead generation is important for bringing in new customers. So why is it so difficult?

A 90 paged step-by-step guide for commercial executives in B2B companies on how to turn their marketing function into a revenue-generating powerhouse.

+100 pages on critical development initiatives for sales & marketing leaders to win in the new B2B buying environment and how to succeed with the transformation.

+50 pages on how to know when you need sales training and how to get the most out of your investment in people development.

How premium solution providers overcome the low-cost competitor challenge through more than superior products.

Our 4-step practical approach
to unlocking your commercial AI potential in a +10 paged whitepaper.

Why most marketing content goes unused today– and how to fix it. It’s not just about getting leads – it’s about closing deals.

+20 pages on how commercial leadership set up decision-making for consistent target achievement & performance improvements.

20 pages whitepaper on how to design and build a future-fit engine for growth, collaboration, and productivity.


Listen to our podcast: "The Growth Agenda" – conversations across marketing, sales and customer success with industry leaders in B2B.

Latest thoughts​

Our latest thinking, perspectives & recommendations from Kvadrant Consulting.

If Sales Plays are so great – Why are they used by so few?
How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers
Positioning branding as an investment, not an expense
From digital business card to buyer enabling and revenue generating – the story of the B2B corporate web
Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing
It’s time to get joint sales and marketing annual planning right
It’s time for marketing to move from lead to revenue generation
Why B2B sales need to go from “team of sellers” to “teams that sell”
A brand architecture playbook for CMOs during high M&A activity