by Karl Barfoed | Nov 16, 2022 | Article, Leadership & Transformation, Marketing, Sales
Design your content engine for maximum impact and efficiency Key points from this article: B2B marketers responsible for content marketing are struggling. Both from a creativity and productivity standpoint compared to their B2C counterparts. Internal planning, focus...
by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Leadership & Transformation, Sales
What Commercial Executives Say Is Holding Back Inside Sales FollowFollow Adoption of Inside Sales is growing 15x faster than field sales and the balance between the two is expected to move towards a 50/50 equilibrium in the coming years. A development that has most...
by Martin Nyvang Mariussen | Jul 27, 2020 | Article, Marketing, Sales
If sales and marketing work best in teams, why are they split into different functions? FollowFollow Separate sales and marketing functions has been the standard organizing principle for the commercial organisation since they first came to light. Sales would sell and...
by Mikkel Bach-Andersen | Jun 19, 2020 | Article, Marketing
How BTB Marketing can make themselves indispensable to Sales FollowFollow Marketing and Sales collaboration is called the “trillion-dollar problem” due to the immense impact of the lack of alignment between the two functions. In some organizations, the relationship is...
by Martin Nyvang Mariussen | May 26, 2020 | Article, Leadership & Transformation, Sales
The New Imperative For Salesforce Development FollowFollow Current meeting and travel restrictions are changing more than the way B2B companies sell (from field sales heavy to mixed used of digital, virtual, and face-to-face interactions). It is creating a new...
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