by Brian Andersen | Dec 8, 2021 | Article, Sales
From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website FollowFollow As buyers increasingly complete most of their research online before talking to vendors, the B2B website is more important than ever. However, as...
by Brian Andersen | Aug 16, 2021 | Article, Sales
It’s time to get joint sales and marketing annual planning right FollowFollow As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning. Many teams fall into these classic pitfalls:...
by Martin Nyvang Mariussen | Aug 26, 2019 | Article, Marketing, Sales
How to align your sales and marketing teams FollowFollow It is no news to companies that alignment between marketing and sales tend to be an exception rather than the rule. However, only a few are aware of a successful arrangement could generate up to 208% more...
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