Mastering compelling sales pitches in complex B2B sales

How to design compelling pitch decks that enables valuable, meaningful, and effective customer conversations early in the sales process 

About the webinar

January 16th, 2024

Delve into the art of creating impactful sales pitches. Whether you’re in sales, marketing or any role contributing to B2B success, this webinar is designed to empower you with practical guidelines and valuable learnings. 

In this session, we’ll explore the typical pitfalls in customer pitching, highlighting the importance of avoiding an inside-out, overly technical approach. Discover how well-crafted sales collateral can enable more team members to excel early in the sales processes, maintain brand consistency, and drive business growth. 

We’ll delve into the psychology of the buying process and how it influences effective conversations. Learn the secrets of structuring a golden pitch deck and the significance of maintaining a coherent storyline. Finally, we’ll discuss practical strategies for bringing your collateral to life through sales activation and onboarding. 


  1. Common pitfalls in customer pitching 
  2. Purpose and impact of effective collateral.
  3. The psychology of buying and conversations early in the sales process.
  4. Crafting the golden pitch deck  
  5. Sales activation  
Christian Ulrich Knap
Christian Ulrich Knap

Senior Management Consultant
Kvadrant Consulting