by Peter Jansen | Aug 26, 2019 | ButtomLeft (3rd part), MARKETING
It is no news to companies that alignment between marketing and sales tend to be an exception rather than the rule. However, only a few are aware of a successful arrangement could generate up to 208% more revenue. Additionally, aligned teams often see over 30% higher...
by Martin Nyvang Mariussen | Aug 14, 2019 | STRATEGY & LEADERSHIP
Although recessions are generally bad for business, research shows that some companies not only survive the crisis but come through it thriving, increasing annual sales by 9% and profitability (EBIT) by 3 pct. points, while in general, companies see a sales decrease...
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