Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....
Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....
The challenge with marketing measurement in B2B is that we’ve never had access to so much data. So we will cover what to measure B2B marketing on, how to do it and implementing it in your organisation....
Companies offering complex solutions need to understand the difficulty for buyers to buy and mitigate the risk of buyer’s remorse....
Customers have never particularly enjoyed price increases from their suppliers and sales have never particularly enjoyed having to talk to their customers about it....
Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other....
As the troublesome 2020 comes to an end, now is a perfect opportunity for executives to reflect on how the new normal will look like....
Truth be told, sales have been changing for years. The days where salespeople were a gateway to scarce information are long gone. Yet, at the same time many buyers are also paralyzed by the many choices available and struggle to reconcile the conflicting information available....
In our Commercial Leadership Forum for CxOs of global B2B companies, we asked for their take on the current status of inside sales....
In this episode you can listen to a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about what Jabra have learned through out the process of digitalisation....
A Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies. From strategy to implementation we help B2B companies grow smarter.
Bredgade 20, 1st floor
1260 Copenhagen
Denmark
Phone: +45 38 20 21 38
Mail: info@kvadrant.dk