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Marketing by the numbers & measuring what matters

Marketing by the numbers & measuring what matters

by Brian Andersen | Jun 21, 2022 | Article, Leadership & Transformation, Marketing, Sales

Marketing by the numbers & measuring what matters It’s better to be approximately right than exactly wrong.”- Carveth Read, 18th century author In this article, we will cover: Knowing what to measure & which goals to focus on How to evaluate success as a...
Marketing by the numbers & measuring what matters

How to build a B2B customer success function

by Karl Kjellerup Barfoed | May 10, 2022 | Article, Leadership & Transformation, Sales

How to build a B2B customer success function Customer Success, a function that saw it’s rise within SaaS companies, is increasingly coming to more and more commercial teams. The function sits right between Sales, Marketing & the more traditional...
How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers

How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers

by Martin Nyvang Mariussen | Mar 14, 2022 | Article, Leadership & Transformation, Sales

How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers FollowFollow Customers have never particularly enjoyed price increases from their suppliers and sales have never particularly enjoyed having to talk to their customers about it....
A brand architecture playbook for CMOs during high M&A activity

A brand architecture playbook for CMOs during high M&A activity

by Karl Kjellerup Barfoed | Mar 4, 2021 | Article, Leadership & Transformation, Marketing

A brand architecture playbook for CMOs during high M&A activity FollowFollow Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other. Unfortunately, many B2B...
Setting up virtual sales for long-term success

Setting up virtual sales for long-term success

by Thomas Boerve | Jan 30, 2021 | Article, Leadership & Transformation, Sales

Setting up virtual sales for long-term success FollowFollow Key takeaways – COVID-19 has fundamentally shifted seller/buyer interactions towards more digital & virtual interactions – Sales leaders need to address this shift with immediate actions to...
Designing the sales force for a new era

Designing the sales force for a new era

by Mikkel Bach-Andersen | Dec 31, 2020 | Article, Leadership & Transformation

Designing the sales force for a new era FollowFollow Happy New Year! As one of the most troublesome and unpredictive years in the last couple of decades comes to an end, it is also a perfect opportunity for commercial executives to look ahead and reflect on how the...
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Recent Posts

  • CRO 020 – Mikkel & Brian – Growth officers, hackers og data scientists – nye roller i marketing eller spild af tid?
  • Marketing by the numbers & measuring what matters
  • CRO 019 – Steffen Souza – Succes med Digital Transformation i B2B
  • Mikkel & Martin – Sales Plays
  • Bjørn Ekner – Professionalisering af Product Marketing I B2B

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