A brand architecture playbook for CMOs during high M&A activity FollowFollow Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other. Unfortunately, many B2B...
Setting up virtual sales for long-term success FollowFollow Key takeaways – COVID-19 has fundamentally shifted seller/buyer interactions towards more digital & virtual interactions – Sales leaders need to address this shift with immediate actions to...
Designing the sales force for a new era FollowFollow Happy New Year! As one of the most troublesome and unpredictive years in the last couple of decades comes to an end, it is also a perfect opportunity for commercial executives to look ahead and reflect on how the...
What Commercial Executives Say Is Holding Back Inside Sales FollowFollow Adoption of Inside Sales is growing 15x faster than field sales and the balance between the two is expected to move towards a 50/50 equilibrium in the coming years. A development that has most...
The CRO Podcast Episode 4 – Digital Transformation af Marketing hos Jabra FollowFollowFollow Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts. Below you can listen a conversation...
The New Imperative For Salesforce Development FollowFollow Current meeting and travel restrictions are changing more than the way B2B companies sell (from field sales heavy to mixed used of digital, virtual, and face-to-face interactions). It is creating a new...
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