by Martin Nyvang Mariussen | Jul 30, 2020 | Article, Leadership & Transformation, Sales
FollowFollow Adoption of Inside Sales is growing 15x faster than field sales and the balance between the two is expected to move towards a 50/50 equilibrium in the coming years. A development that has most likely accelerated due to Covid-19. In our Commercial...
by Mikkel Bach-Andersen | Jun 19, 2020 | Leadership & Transformation, Podcast
FollowFollowFollow Jabra has recently won an award based on the performance boost they have achieved as a result of digitising their marketing efforts. Below you can listen a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and...
by Martin Nyvang Mariussen | May 26, 2020 | Article, Leadership & Transformation, Sales
FollowFollow Current meeting and travel restrictions are changing more than the way B2B companies sell (from field sales heavy to mixed used of digital, virtual, and face-to-face interactions). It is creating a new imperative for successful and efficient global sales...
by Mikkel Bach-Andersen | May 6, 2020 | Article, Leadership & Transformation, Marketing
FollowFollow How marketing can organize around the three imperatives for revenue marketing? While Marketing in BTB companies should be going into a golden age due to the digitization of the buyer journey and the declining efficiency of classical sales tactics such as...
by Mikkel Bach-Andersen | Apr 24, 2020 | Article, Leadership & Transformation, Sales
FollowFollow Measuring sales success is simple (ability to hit sales & margin targets), but getting there is more tricky, as illustrated by the fact that the share of B2B sales rep meeting sales targets has been on a 5-year decline. Successful sales-people &...
by Martin Nyvang Mariussen | Apr 17, 2020 | Leadership & Transformation, Podcast
FollowFollowFollow ““I traditionelle B2B-virksomheder, kan salg godt sælge uden marketing, men marketing kan ikke sælge ud salg””- Martin Nyvang Mariussen, Partner, Kvadrant In this episode we investigate the evolution of sales in a B2B context and discuss...
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