Marketing by the numbers & measuring what matters It’s better to be approximately right than exactly wrong.”- Carveth Read, 18th century author In this article, we will cover: Knowing what to measure & which goals to focus on How to evaluate success as a...
How to build a B2B customer success function Customer Success, a function that saw it’s rise within SaaS companies, is increasingly coming to more and more commercial teams. The function sits right between Sales, Marketing & the more traditional...
How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers FollowFollow Customers have never particularly enjoyed price increases from their suppliers and sales have never particularly enjoyed having to talk to their customers about it....
A brand architecture playbook for CMOs during high M&A activity FollowFollow Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other. Unfortunately, many B2B...
Setting up virtual sales for long-term success FollowFollow Key takeaways – COVID-19 has fundamentally shifted seller/buyer interactions towards more digital & virtual interactions – Sales leaders need to address this shift with immediate actions to...
Designing the sales force for a new era FollowFollow Happy New Year! As one of the most troublesome and unpredictive years in the last couple of decades comes to an end, it is also a perfect opportunity for commercial executives to look ahead and reflect on how the...
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