Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....
Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....
The challenge with marketing measurement in B2B is that we’ve never had access to so much data. So we will cover what to measure B2B marketing on, how to do it and implementing it in your organisation....
Companies offering complex solutions need to understand the difficulty for buyers to buy and mitigate the risk of buyer’s remorse....
As the requirements for effective selling in B2B grows, so does the need for sales to move from "team of sellers" to "teams that sell"...
As the requirements for effective selling in B2B grows, so does the need for sales to move from "team of sellers" to "teams that sell"...
Customers have never particularly enjoyed price increases from their suppliers and sales have never particularly enjoyed having to talk to their customers about it....
As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning....
For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. ...
As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning....
A Copenhagen based management consultancy, specializing in sales and marketing transformation for global B2B companies. From strategy to implementation we help B2B companies grow smarter.
Bredgade 20, 1st floor
1260 Copenhagen
Denmark
Phone: +45 38 20 21 38
Mail: info@kvadrant.dk