Insights

Discover our latest insights and knowledge about all topics across the commercial organization.

We share our insights​

Explore our knowledge & insights for commercial executives.

A collection of our larger publications for commercial executives on sales, marketing & growth.

The “Growth Agenda” podcast presented by Kvadrant – conversations across marketing, sales and customer success.

Articles embodying our cutting-edge ideas, viewpoints, and counsel for effective commercial leadership.

Books & Publications

Download full or summary versions of our publications around key commercial topics.

This 160-page publication reveals why half of B2B product launches fail and how to fix them. A must-read for marketing and sales leaders and commercial professionals.

Set, Build & Manage High Performing Teams in the New Era of B2B. Rethinking the traditional sales team to grow sales, efficiency & employee engagement. 

Going beyond ads and tactics to build a true commercial growth machine. We all agree that lead generation is important for bringing in new customers. So why is it so difficult?

A 90 paged step-by-step guide for commercial executives in B2B companies on how to turn their marketing function into a revenue-generating powerhouse.

+100 pages on critical development initiatives for sales & marketing leaders to win in the new B2B buying environment and how to succeed with the transformation.

+50 pages on how to know when you need sales training and how to get the most out of your investment in people development.

How premium solution providers overcome the low-cost competitor challenge through more than superior products.

Our 4-step practical approach
to unlocking your commercial AI potential in a +10 paged whitepaper.

Why most marketing content goes unused today– and how to fix it. It’s not just about getting leads – it’s about closing deals.

+20 pages on how commercial leadership set up decision-making for consistent target achievement & performance improvements.

20 pages whitepaper on how to design and build a future-fit engine for growth, collaboration, and productivity.

Podcast

Listen to our podcast: "The Growth Agenda" – conversations across marketing, sales and customer success with industry leaders in B2B.

Latest thoughts​

Our latest thinking, perspectives & recommendations from Kvadrant Consulting.

How CMOs should use their first 100 days on the job
How to Build an Inside Sales Function in 10 Weeks
Four Building Blocks of a Strong Brand Foundation
Why Commercial Executives are Doubling Down on Inside Sales
Kvadrant
How marketing leaders can reclaim their seat in the C-suite and ignite growth
How to align your sales and marketing teams
Recession as opportunity or threat? Commercial leadership decides
How to use the economic downturn to pull ahead of competition
6 essentials for the new B2B Lead Engine