What our clients use us for in Marketing
STRATEGY & ENGINE
- Build company story, value propositions & brand strategy
- Build Inbound Marketing Strategy (Content, Process, System)
- Build Marketing Automation Platform (Create & integrate)
- Design Marketing Operating Model (Internal department meeting cadence)
- How to run the 3 parts of B2B marketing (Strategic, Operational, Sales Enabling)
- How to set up a content production & distribution machine
- How to design -and optimize on your lead creation & nurturing flows
- How to build and operationalise Customer Reference Stories
ORGANISATION & MANAGEMENT
- Support managers to initiate and drive a new Marketing Operating Rhythm
- Support technical to automate lead flows in Marketing Automation Platform
- Support CxO in driving coordinated development of Marketing & Sales
There is much talk in the corporate about agile development, rapid prototyping and experimentation. At Vattenfall we decided to put these topics to the test by challenging ourselves to build a new commercial function (in this case an Inside Sales function) in just 10...
For many years, the typical medicine for declining revenue growth in B2B organisations was quite simple; improve salesforce capabilities through training, enablement, and coaching to grow sales. But with average sales rep performance on a 5-year decline, despite an...
While “consultative selling” has been a hot topic for decades now, the truth of the story is that very few organisations have really needed it and even less ever gotten around to really practice it. Between most B2B organisations, the majority of buying and selling...
Companies that miss lead -and revenue targets and don't have documented buyer personas
Content marketing is no longer just an important element in B2B marketing. It IS B2B marketing.
MARKETING AUTOMATION 101
1/2 day workshop
HubSpot, Salesforce Pardot, Marketo… Understand how the Marketing Automation Platform functions, how “Best-in-class” B2B companies use it and decide if it makes sense for your business to make the investment
LEAD FLOW CREATION
1 day workshop
A new breed of marketing executives are emerging. Combining the creative mindset of a designer with the systematic approach of an engineer. To build -and constantly fine-tune how the lead engine Creates, Captures & Converts.
Bredgade 20 1st floor, 1260 Copenhagen
Kvadrant ApS, CVR: 39598736
Kontonr.:3409 / 12621035