What our clients use us for in Marketing
STRATEGY & ENGINE
- Build company story, value propositions & brand strategy
- Build Inbound Marketing Strategy (Content, Process, System)
- Build Marketing Automation Platform (Create & integrate)
- Design Marketing Operating Model (Internal department meeting cadence)
- How to run the 3 parts of B2B marketing (Strategic, Operational, Sales Enabling)
- How to set up a content production & distribution machine
- How to design -and optimize on your lead creation & nurturing flows
- How to build and operationalise Customer Reference Stories
ORGANISATION & MANAGEMENT
- Support managers to initiate and drive a new Marketing Operating Rhythm
- Support technical to automate lead flows in Marketing Automation Platform
- Support CxO in driving coordinated development of Marketing & Sales
Measurement is, in general, a critical aspect of any organization today, and marketing is no exception. Digital marketing provides endless opportunities to track different activities, but in this ocean of potential measurement points, we often see companies ending up...
While 100 days might be an arbitrary time span, it is crucial, with a decrease in CMO tenure and respect from other C-suite members, to quickly establish momentum in order to gain the support needed to drive the long term transformation of the marketing function. Yet,...
Building a strong brand foundation does not solely help you ensure differentiation in the marketplace but are also energizing the organization and providing guidance for the employees. In this guide, we include four elements of a strong brand. All these elements...
The new playbook for commercial organizations is tearing down Siloes between Marketing, Sales & Customer SuccessAs Technology has changed how customers behave and how companies can respond to this behaviour, there is now a need to create better alignment across...
Led by the emerging breed of SaaS companies, a new blueprint for B2B lead generation has emerged over the past decade, significantly outperforming the old on volume, quality and cost per lead. Best-in-class companies demonstrate 20-50% increase in number of leads, 30%...
B2B marketers are a bit like the vice president of the United States. We are not exactly educated for it (with 85% of us "self-taught" in the discipline) and no one really grows up with the dream of becoming one (wasn’t on my list either…). Selling HVAC...
Companies that miss lead -and revenue targets and don't have documented buyer personas
Content marketing is no longer just an important element in B2B marketing. It IS B2B marketing.
MARKETING AUTOMATION 101
1/2 day workshop
HubSpot, Salesforce Pardot, Marketo… Understand how the Marketing Automation Platform functions, how “Best-in-class” B2B companies use it and decide if it makes sense for your business to make the investment
LEAD FLOW CREATION
1 day workshop
A new breed of marketing executives are emerging. Combining the creative mindset of a designer with the systematic approach of an engineer. To build -and constantly fine-tune how the lead engine Creates, Captures & Converts.
Bredgade 20 1st floor, 1260 Copenhagen
Kvadrant ApS, CVR: 39598736
Kontonr.:3409 / 12621035