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28 Dec The Death of the (Average) Salesman

Posted at 14:49h in Sales Excellence by Thomas Boerve 0 Comments
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Many types of B2B purchases are getting more complex. Buyers need support from expert advisors that can help them make sense of complex information in an often time rapidly evolving and unfamiliar space....

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19 Dec The New B2B Growth Playbook

Posted at 14:59h in Leadership & Transformation, Marketing Excellence, Sales Excellence by Thomas Boerve 0 Comments
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Technology have initiated a seismic shift in how buyers buy: 1. Information has been democratised, 2. We are witnessing a state of information overload, and 3. An increasing proportion of transactions are becoming frictionless and automatic....

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10 Dec How CMOs should use their first 100 days on the job

Posted at 15:25h in Marketing Excellence by Mikkel Bach-Andersen 0 Comments
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Do not give in to the urge to launch large-scale transformation plans prematurely, as you risk creating expectations you can’t fulfil. In this article, we will outline how new CMO´s can balance the short and the long term in their quest for momentum and results....

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