by Martin Nyvang Mariussen | Feb 24, 2020 | Article, Sales
How To Sell Through Customer Success FollowFollow As B2B companies shift their focus from big complex enterprise sales towards a simplified offering centred around a “land & expand” sales model, the team responsible for customer development (often called Customer...
by Mikkel Bach-Andersen | Feb 19, 2020 | Article, Marketing
How to Build a Content Factory FollowFollow Insightful and creative content is critical for organisations to turn their marketing function into a strategic asset. Nevertheless, for many organisations the content creation process is lengthy, full of friction and...
by Mikkel Bach-Andersen | Feb 17, 2020 | Article, Leadership & Transformation, Marketing
How to Organise your B2B Marketing for Maximal Impact FollowFollow Deciding on your organisational blueprint is one of the major enablers or disablers of Marketing effectiveness and efficiency. Yet, too often this topic is not addressed strategically, or things are...
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