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The New Imperative For Salesforce Development

The New Imperative For Salesforce Development

by Martin Nyvang Mariussen | May 26, 2020 | Article, Leadership & Transformation, Sales

The New Imperative For Salesforce Development FollowFollow Current meeting and travel restrictions are changing more than the way B2B companies sell (from field sales heavy to mixed used of digital, virtual, and face-to-face interactions). It is creating a new...
Brand, Demand, Deal – a framework for agile marketing

Brand, Demand, Deal – a framework for agile marketing

by Mikkel Bach-Andersen | May 6, 2020 | Article, Leadership & Transformation, Marketing

Brand, Demand, Deal – a framework for agile marketing FollowFollow How marketing can organize around the three imperatives for revenue marketing? While Marketing in BTB companies should be going into a golden age due to the digitization of the buyer journey and the...

Recent Posts

  • Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function
  • It’s time to get joint sales and marketing annual planning right
  • It’s time for marketing to move from lead to revenue generation
  • Why B2B sales need to go from “team of sellers” to “teams that sell”
  • A playbook for CMOs on how to structure and govern their brand portfolio to propel growth

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