by Martin Nyvang Mariussen | May 26, 2020 | Article, Leadership & Transformation, Sales
The New Imperative For Salesforce Development FollowFollow Current meeting and travel restrictions are changing more than the way B2B companies sell (from field sales heavy to mixed used of digital, virtual, and face-to-face interactions). It is creating a new...
by Mikkel Bach-Andersen | May 6, 2020 | Article, Leadership & Transformation, Marketing
Brand, Demand, Deal – a framework for agile marketing FollowFollow How marketing can organize around the three imperatives for revenue marketing? While Marketing in BTB companies should be going into a golden age due to the digitization of the buyer journey and the...
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