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A brand architecture playbook for CMOs during high M&A activity

A brand architecture playbook for CMOs during high M&A activity

by Karl Kjellerup Barfoed | Mar 4, 2021 | Article, Leadership & Transformation, Marketing

A brand architecture playbook for CMOs during high M&A activity FollowFollow Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other. Unfortunately, many B2B...

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