New consultative sales approach improves order size with 19% one quarter ahead of time
Danish family-owned company with growth ambitions
Growth through M&A activity has over the years led to clear differences in commercial approach from country to country and with a fairly technical and product orientated sales force and sales generated primarily from reacting to tenders it had become increasingly difficult to meet organic growth ambitions.
New ways of working to build pipeline and win dealas
Increased sales activity and order intake – in record speed
“Kvadrant Consulting has carefully, but effectively, infused thought leadership on consultative selling and sales coaching into our global sales organization. They have helped us design our new way of working and orchestrate the implementation that we ourselves have carried out”
– Kristoffer Buhl, Group Director, Sales Development, Primo
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