Software

Scaling smarter: How to drive commercial growth in a fast-moving software market

In software, you won’t win on product alone

In software, innovation moves fast – but commercial success doesn’t always keep up. Markets are crowded, switching is easy, and the shift to recurring and usage-based models has raised the bar for how companies grow and retain customers.

Whether you’re a scale-up or a global SaaS provider, it takes more than great features and fresh funding to win. Sustainable growth depends on a commercial engine that can scale, adapt, and deliver valueconsistently. 

Selected services for the Software industry: 

Our approach

At Kvadrant, we work deep inside the commercial engine room – helping software companies turn ambition into growth.

Our senior-led team brings hands-on experience with the realities of modern software businesses, from product-led and sales-led models to hybrid enterprise motions. We help build the systems, roles, and routines that drive long-term performance – not just short-term spikes. 

From defining ICPs and packaging strategies to aligning product, sales, and marketing, we work side-by-side with commercial leaders to build engines that scale. 

Case - Transforming bid effectiveness through agile ways of working

A major software and IT services provider faced challenges with an outdated and rigid bidding process. Limited flexibility led to lower-quality bids, reduced win rates, and pressure to compete on price rather than value. The process also impacted internal morale, as teams operated in silos with little cross-functional collaboration.
Kvadrant Consulting helped design and implement a new agile-inspired bid process, focused on improving collaboration, ownership, and adaptability. A structured playbook was co-created with the team, supported by clearly defined interactions and facilitation tools to guide the process going forward.
The new approach improved bid quality, increased team engagement, and positioned the organization to compete more effectively in both new and existing markets.

Meet our experts

Mikkel Bach-Andersen
Senior Partner

Mikkel has 15+ years of experience of practicing and consulting within B2B marketing & sales. He has a functional focus on brand strategy, value propositions, segmentation, organizational design, commercial & marketing strategy, product launches and deal acceleration.

Brian Andersen
Senior Partner

Brian is an expert in B2B sales & marketing and digital transformation. His focus in Kvadrant lies on all aspects of revenue marketing, close collaboration with sales, and building digitally competent organisations.