Energy & Utility

Achieving sustainable competitive advantage in energy markets through commercial excellence

Commoditization is killing growth in energy & utilities

Energy and utility companies face relentless pressure: volatile prices, regulatory demands, and intense competition. In many segments, products are interchangeable and customer loyalty is low.

When everyone sells the same thing, and switching is easy, the commercial engine becomes the difference between winning and losing. Yet too many commercial setups are built for a different erasiloed, sales-led, and slow to adapt. At Kvadrant, we believe that there’s a smarter, better, and more effective way to grow. 

Selected services for the Energy & Utility sector:

Our approach

We help energy and utility companies modernize their commercial engine – turning outdated sales models and generic messaging into a system that can compete on more than price.

 Our senior-led teams work across sales, marketing, and customer teams to break silos, sharpen positioning, and design commercial strategies that reflect how buying decisions are actually made today – often long before a salesperson is involved. 

From designing smarter sales roles to building scalable lead engines, we focus on practical moves that accelerate growth in complex B2B markets. And we do it shoulder to shoulder with commercial leaders – bringing clarity, challenge, and the experience to make change stick. 

Case - Scaling lead generation profitably in the US market

A leading European energy and utility services provider, operating in areas such as fuel supply, EV charging, and convenience retail, was struggling to build market share and improve profitability in the US. Despite over $2 million in marketing investment, lead generation remained inefficient, and the sales team relied heavily on low-converting outbound efforts.
Kvadrant Consulting conducted a comprehensive commercial review across marketing and sales channels, including media spend, website performance, CRM processes, and lead qualification. A new measurement setup and a series of targeted improvements were implemented, followed by hands-on support to ensure adoption.
Within seven months, lead volume grew by 2.5 to 3 times using the same budget, and the number of signed customers from marketing leads nearly tripled. The project enabled a shift toward inbound-driven growth and significantly improved the commercial engine in a highly competitive US market.

Meet our Experts

Sixten Schultz
Partner

Sixten leads our Transactions & Strategy practice, partnering with private equity and corporate clients on target identification, commercial due diligence, value realization, company and commercial strategy, and exit optimization.

Brian Andersen
Senior Partner

Brian is an expert in B2B sales & marketing and digital transformation. His focus in Kvadrant lies on all aspects of revenue marketing, close collaboration with sales, and building digitally competent organisations.