08 Aug 3 Dogmas for Successful Marketing anno 2018
Here are the 3 dogmas that we urge our clients to set up for themselves to successfully engage with potential buyers....
Here are the 3 dogmas that we urge our clients to set up for themselves to successfully engage with potential buyers....
Highly aligned sales & marketing organisations deliver faster growth at a lower cost. However, our experience and studies shows that many B2B companies work in sales and marketing silos, without a clear and shared commercial strategy....
Quadrupling down on content marketing and automation will place you well ahead of your competitors in terms of influencing specifications and buying decisions....
There is a gigantic gap (the elephant) between sales & marketing in B2B organisations and it costs a whopping $1 trillion a year in decreased sales productivity and wasted marketing efforts....
Most B2B organisations are becoming better at enabling sales to engage more effectively with customers through new tools, training and coaching....