Many companies have been through extensive M&A activities and operate with a brand narrative that is out of sync with their customers and the company’s renewed capabilities.
By sorting out their brand strategy, BTB companies can reduce costs by trimming their brand portfolio and drive growth through increased relevance and differentiation of the remaining brands.
A global leader within master data management software was in the process of repositioning the brand to cater better to the needs of business decision-makers, rather than the technical target group, which the company had served historically.
In over six months, the company partnered with Kvadrant Consulting to better understand customer needs, current market perception of the company, and devise routes for the brand going forward.
These routes were tested among customers, employees, and partners alike for uniqueness, relevance, and believability. Based on these insights, we devised a new corporate messaging framework and developed segment-specific storylines.
We revamped sales collateral to reflect the new expanded and outcome-focused brand story and trained the customer-facing personnel to use them when engaging with customers.
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
