The CRO Podcast Episode 1 – Introduction5 min read
Welcome to The Chief Revenue Officer Podcast.
This Podcast is presented by Kvadrant Consulting.
The podcast is named after the future commercial B2B superstar.
A person who manages to put himself into the company’s growth agenda and drive revenue through a multidisciplinary approach – coordinating activities across marketing, sales and customer success.
It is these three engines of future earnings, which this podcast will discuss in detail.
The purpose is clear, dear listener, to provide you with new perspectives and tools which you can implement in your own commercial reality.
You can also find The CRO Podcast on Apple Podcast and Spotify.
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Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing function
For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. Yet, at the same time, we often see how difficult it is for even very seasoned marketing leaders to follow through on the needed transformation of Marketing. While there are much written about the “why” and the “what” of turning marketing into a revenue-contributing function we believe that there is lack of insights on “how” to handle the transformation. This article will cover those topics and hopefully provide some guidance on how marketing leader can maximize the probability of succeeding with the often much needed revamp of their function.
As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning.
As the requirements for effective selling in B2B grows, so does the need for sales to move from “team of sellers” to “teams that sell”
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