The CRO Podcast Episode 1 – Introduction5 min read

by | Apr 17, 2020

Welcome to The Chief Revenue Officer Podcast.

This Podcast is presented by Kvadrant Consulting.

The podcast is named after the future commercial B2B superstar.

A person who manages to put himself into the company’s growth agenda and drive revenue through a multidisciplinary approach – coordinating activities across marketing, sales and customer success.

It is these three engines of future earnings, which this podcast will discuss in detail.

The purpose is clear, dear listener, to provide you with new perspectives and tools which you can implement in your own commercial reality.

You can also find The CRO Podcast on Apple Podcast and Spotify.


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For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. Yet, at the same time, we often see how difficult it is for even very seasoned marketing leaders to follow through on the needed transformation of Marketing. While there are much written about the “why” and the “what” of turning marketing into a revenue-contributing function we believe that there is lack of insights on “how” to handle the transformation. This article will cover those topics and hopefully provide some guidance on how marketing leader can maximize the probability of succeeding with the often much needed revamp of their function.

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