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30 Jun The future of human-led sales interactions

Posted at 10:40h in Sales Excellence by Thomas Boerve 0 Comments
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Over the past couple of years, enabled by deep understanding of the technological advancements and shifting customer behavior, some companies have experienced stunning growth rates by proactively changing the traditional way of working in the commercial function....

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19 Jun CRO 005: Digital Transformation af Marketing hos Jabra

Posted at 15:21h in Leadership & Transformation, Podcast by Mikkel Bach-Andersen 0 Comments
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In this episode you can listen to a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about what Jabra have learned through out the process of digitalisation....

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19 Jun How BTB Marketing can make themselves indispensable to Sales

Posted at 12:07h in Marketing Excellence by Mikkel Bach-Andersen 0 Comments
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Marketing and Sales collaboration is a large problem due to the immense impact of the lack of alignment between the two functions. If the they does not see themselves as being mutually dependent, achieving alignment is nothing more than a pipedream....

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