16 May CRO 021: Brian & Mikkel – Recession

Posted at 14:10h in Podcast by Brian Andersen 0 Comments

0 Likes

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om roller i marketing. ...

Read More

05 Aug CRO 020: Mikkel & Brian – Growth officers, hackers og data scientists – nye roller i marketing eller spild af tid?

Posted at 11:46h in Podcast by Brian Andersen 0 Comments

0 Likes

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om roller i marketing. ...

Read More

15 Jun CRO 019: Steffen Souza – Succes med Digital Transformation i B2B

Posted at 08:41h in Podcast by Brian Andersen 0 Comments

0 Likes

I denne episode taler Brian med Steffen Souza fra Merkle. Få tech-insidernes bud på hvordan du griber komplekse digitale transformationer an på en jordnær og effektiv måde....

Read More

06 Jun CRO 018: Mikkel & Martin – Sales Plays

Posted at 16:34h in Podcast by Mikkel Bach-Andersen 0 Comments

0 Likes

I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Martin, om Sales Plays. ...

Read More

06 Jun CRO 017: Bjørn Ekner – Professionalisering af Product Marketing I B2B

Posted at 08:08h in Podcast by Hannibal Herforth 0 Comments

0 Likes

I komplekse B2B organisationer spiller product marketing en vigtig rolle mod både salg, produktafdelingen og resten af marketing. Men hvad er det egentlig, hvor starter man og hvordan skal man prioritere?...

Read More

19 Jun CRO 005: Digital Transformation af Marketing hos Jabra

Posted at 15:21h in Leadership & Transformation, Podcast by Mikkel Bach-Andersen 0 Comments

0 Likes

In this episode you can listen to a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about what Jabra have learned through out the process of digitalisation....

Read More

17 Apr CRO 003: The Evolution of B2B Sales

Posted at 10:02h in Leadership & Transformation, Podcast, Sales Excellence by Martin Nyvang Mariussen 0 Comments

0 Likes

In this episode we investigate the evolution of sales in a B2B context and discuss topics such as Consultative Selling and Inside Sales....

Read More

17 Apr CRO 002: The Evolution of Marketing

Posted at 09:48h in Leadership & Transformation, Marketing Excellence, Podcast by Mikkel Bach-Andersen 0 Comments

0 Likes

In this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites for building a succesful markering engine....

Read More

17 Apr CRO 001: Introduction

Posted at 09:19h in Leadership & Transformation, Podcast by Brian Andersen 0 Comments

0 Likes

In this episode we introduce the CRO. A person who manages to put himself into the company’s growth agenda and drive revenue through a multidisciplinary approach....

Read More