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16 May CRO 021: Brian & Mikkel – Recession

Posted at 14:10h in Podcast by Brian Andersen 0 Comments
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I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om roller i marketing. ...

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05 Aug CRO 020: Mikkel & Brian – Growth officers, hackers og data scientists – nye roller i marketing eller spild af tid?

Posted at 11:46h in Podcast by Brian Andersen 0 Comments
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I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om roller i marketing. ...

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15 Jun CRO 019: Steffen Souza – Succes med Digital Transformation i B2B

Posted at 08:41h in Podcast by Brian Andersen 0 Comments
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I denne episode taler Brian med Steffen Souza fra Merkle. Få tech-insidernes bud på hvordan du griber komplekse digitale transformationer an på en jordnær og effektiv måde....

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06 Jun CRO 018: Mikkel & Martin – Sales Plays

Posted at 16:34h in Podcast by Mikkel Bach-Andersen 0 Comments
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I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Martin, om Sales Plays. ...

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06 Jun CRO 017: Bjørn Ekner – Professionalisering af Product Marketing I B2B

Posted at 08:08h in Podcast by Hannibal Herforth 0 Comments
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I komplekse B2B organisationer spiller product marketing en vigtig rolle mod både salg, produktafdelingen og resten af marketing. Men hvad er det egentlig, hvor starter man og hvordan skal man prioritere?...

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19 Jun CRO 005: Digital Transformation af Marketing hos Jabra

Posted at 15:21h in Leadership & Transformation, Podcast by Mikkel Bach-Andersen 0 Comments
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In this episode you can listen to a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about what Jabra have learned through out the process of digitalisation....

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17 Apr CRO 003: The Evolution of B2B Sales

Posted at 10:02h in Leadership & Transformation, Podcast, Sales Excellence by Martin Nyvang Mariussen 0 Comments
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In this episode we investigate the evolution of sales in a B2B context and discuss topics such as Consultative Selling and Inside Sales....

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17 Apr CRO 002: The Evolution of Marketing

Posted at 09:48h in Leadership & Transformation, Marketing Excellence, Podcast by Mikkel Bach-Andersen 0 Comments
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In this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites for building a succesful markering engine....

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17 Apr CRO 001: Introduction

Posted at 09:19h in Leadership & Transformation, Podcast by Brian Andersen 0 Comments
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In this episode we introduce the CRO. A person who manages to put himself into the company’s growth agenda and drive revenue through a multidisciplinary approach....

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