August 2021 - Kvadrant

16 Aug It’s time to get joint sales and marketing annual planning right

Posted at 12:21h in Sales Excellence by Brian Andersen 0 Comments

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As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning....

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09 Aug It’s time for marketing to move from lead to revenue generation

Posted at 14:27h in Sales Excellence by Mikkel Bach-Andersen 0 Comments

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As the requirements for effective selling in B2B grows, so does the need for sales to move from "team of sellers" to "teams that sell"...

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