Below you can find Kvadrant’s hand-picked key insights for commercial executives.
Commercial Leadership Moonshots for the 2020s
by Martin Nyvang Mariussen | Jul 30, 2020
A brand architecture playbook for CMOs during high M&A activity
by Mikkel Bach-Andersen & Karl Kjellerup Barfoed | Mar 5, 2021
Digital & Virtual Selling
How To Succeed With The Inside Sales Transformation
by Martin Nyvang Mariussen | Apr 22, 2020
Rise of Revenue Marketing
by Mikkel Bach-Andersen & Martin Nyvang Mariussen | Oct 30, 2020
From marketing campaigns to GTM programs
by Mikkel Bach-Andersen & Martin Nyvang Mariussen | Sept 24, 2020
Our latest thinking, perspectives & recommendations for commercial leadership
In this episode you can listen to a conversation between Brian Andersen (Senior Director, End Customer Marketing at Jabra) and Mikkel Bach-Andersen (Partner, Kvadrant Consulting) about what Jabra have learned through out the process of digitalisation.
Marketing and Sales collaboration is a large problem due to the immense impact of the lack of alignment between the two functions. If the they does not see themselves as being mutually dependent, achieving alignment is nothing more than a pipedream.
Anew imperative for successful and efficient global sales force development, where traditional “once per year” long format classroom sales training give way to increase use of bite-sized digital & virtual learning sessions, supported by hands-on manager coaching.
BTB companies should be going into a golden age due to the digitization of the buyer journey many marketing organizations are struggling to “prove” the value they create. Read here to understand how marketing leaders can take responsibility for value attribution.
Successful sales-people & organisations are like other high performing individuals or teams; Results come from the things we don’t see. In this article, we uncover the 6 “hidden elements” which stand out as the strongest predictors of sales success.
Commercial leaders need to succeed with many things, but one in particular is Profitable growth. In a B2B context, the transformation of the sales force from field sales towards inside sales can be the key.
In this episode we investigate the evolution of sales in a B2B context and discuss topics such as Consultative Selling and Inside Sales.
In this episode we investigate the evolution of marketing over the last couple of decades and illuminate the prerequisites for building a succesful markering engine.
History shows, that those companies that fare well during and after recessions have two things in common: They prepared well and acted fast both when the downturn hit and when the following uptake came.
The big question is whether BtB companies across the spectrum should introduce the role of the Chief Revenue Officer? In our view, the answer is “yes”. Read this article to find out why.
As B2B companies shift their focus towards a simplified offering centred around a “land & expand” sales model customer success teams needs to ensure that customers are not only retained but also grown in volume (how much they buy) and value (what they buy).
For many organisations the content creation process is lengthy, full of friction and cumbersome. This article will explore how organisations can turn their marketing functions into productive factories by formalising content creation processes.
Deciding on your organisational blueprint is one of the major enablers or disablers of Marketing effectiveness and efficiency. This topic usually includes two dimensions: 1. Organising the Marketing function, and 2. Balancing local autonomy and central authority.
Digital marketing provides endless opportunities to track different activities, but in this ocean of potential measurement points, we often see companies ending up without a clear idea about how they measure the value creation of Marketing.
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