by Karl Barfoed | Nov 16, 2022 | Article, Leadership & Transformation, Marketing, Sales
Design your content engine for maximum impact and efficiency Key points from this article: B2B marketers responsible for content marketing are struggling. Both from a creativity and productivity standpoint compared to their B2C counterparts. Internal planning, focus...
by Brian Andersen | Jun 21, 2022 | Article, Leadership & Transformation, Marketing, Sales
Marketing by the numbers & measuring what matters It’s better to be approximately right than exactly wrong.”- Carveth Read, 18th century author In this article, we will cover: Knowing what to measure & which goals to focus on How to evaluate success as a...
by Karl Barfoed | May 10, 2022 | Article, Leadership & Transformation, Sales
How to build a B2B customer success function Customer Success, a function that saw it’s rise within SaaS companies, is increasingly coming to more and more commercial teams. The function sits right between Sales, Marketing & the more traditional...
by Brian Andersen | Dec 8, 2021 | Article, Sales
From digital business card to buyer enabling and revenue generating – the story of the B2B corporate website FollowFollow As buyers increasingly complete most of their research online before talking to vendors, the B2B website is more important than ever. However, as...
by Brian Andersen | Aug 16, 2021 | Article, Sales
It’s time to get joint sales and marketing annual planning right FollowFollow As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning. Many teams fall into these classic pitfalls:...
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