by Mikkel Bach-Andersen | Jan 21, 2020 | BottomRightFeature (2nd part), MARKETING FEATURED, TOPFEATURED
Measurement is, in general, a critical aspect of any organization today, and marketing is no exception. Digital marketing provides endless opportunities to track different activities, but in this ocean of potential measurement points, we often see companies ending up...
by Jesper Karpsen | Jan 13, 2020 | SALES, SALES FEATURED, TOPFEATURED
There is much talk in the corporate about agile development, rapid prototyping and experimentation. At Vattenfall we decided to put these topics to the test by challenging ourselves to build a new commercial function (in this case an Inside Sales function) in just 10...
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