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04 Sep From ingredients to recipes – better marketing asset creation

Posted at 14:15h in Leadership & Transformation, Marketing Excellence, Sales Excellence by Brian Andersen 0 Comments
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Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....

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16 Nov Design your content engine for maximum impact and efficiency

Posted at 11:40h in Leadership & Transformation, Marketing Excellence, Sales Excellence by Karl Kjellerup Barfoed 0 Comments
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Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....

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21 Jun Marketing by the numbers & measuring what matters

Posted at 10:00h in Leadership & Transformation, Marketing Excellence, Sales Excellence by Brian Andersen 0 Comments
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The challenge with marketing measurement in B2B is that we’ve never had access to so much data. So we will cover what to measure B2B marketing on, how to do it and implementing it in your organisation....

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10 May How to build a B2B customer success function

Posted at 14:03h in Leadership & Transformation, Sales Excellence by Karl Kjellerup Barfoed 0 Comments
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Companies offering complex solutions need to understand the difficulty for buyers to buy and mitigate the risk of buyer’s remorse....

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26 Apr Promoting your best salespeople to managers isn’t wrong – it’s just not enough

Posted at 09:05h in Sales Excellence by Martin Nyvang Mariussen 0 Comments
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As the requirements for effective selling in B2B grows, so does the need for sales to move from "team of sellers" to "teams that sell"...

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22 Apr If Sales Plays are so great – Why are they used by so few?

Posted at 14:22h in Sales Excellence by Martin Nyvang Mariussen 0 Comments
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As the requirements for effective selling in B2B grows, so does the need for sales to move from "team of sellers" to "teams that sell"...

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14 Mar How Sales Leaders Set Sail in the Inflationary Storm – 3 Practical Levers

Posted at 16:25h in Leadership & Transformation, Sales Excellence by Martin Nyvang Mariussen 0 Comments
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Customers have never particularly enjoyed price increases from their suppliers and sales have never particularly enjoyed having to talk to their customers about it....

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08 Dec From digital business card to buyer enabling and revenue generating – the story of the B2B corporate web

Posted at 14:55h in Sales Excellence by Brian Andersen 0 Comments
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As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning....

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15 Sep Breaking the marketing mold: Eight pointers from the frontline on how to transform the B2B marketing

Posted at 09:50h in Sales Excellence by Mikkel Bach-Andersen 0 Comments
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For Chief Marketing Officers in B2B companies there have never been a better way to show direct impact on the business. ...

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16 Aug It’s time to get joint sales and marketing annual planning right

Posted at 12:21h in Sales Excellence by Brian Andersen 0 Comments
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As marketing and sales become more interconnected and interdependent, there is a need for many organizations to firm up how to do joint planning....

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