Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....
Studies show that mastering content marketing in B2B is of the most contributing factors to marketing success. However, content marketing continues year-on-year to remain as the primary challenge for marketers responsible for marketing operations....
The challenge with marketing measurement in B2B is that we’ve never had access to so much data. So we will cover what to measure B2B marketing on, how to do it and implementing it in your organisation....
Companies offering complex solutions need to understand the difficulty for buyers to buy and mitigate the risk of buyer’s remorse....
Customers have never particularly enjoyed price increases from their suppliers and sales have never particularly enjoyed having to talk to their customers about it....
Regardless of industry, size, or role in the value chain, every company needs a firm grip on its brand portfolio and how its brands relate to each other....
As the troublesome 2020 comes to an end, now is a perfect opportunity for executives to reflect on how the new normal will look like....
Truth be told, sales have been changing for years. The days where salespeople were a gateway to scarce information are long gone. Yet, at the same time many buyers are also paralyzed by the many choices available and struggle to reconcile the conflicting information available....
In our Commercial Leadership Forum for CxOs of global B2B companies, we asked for their take on the current status of inside sales....
Anew imperative for successful and efficient global sales force development, where traditional “once per year” long format classroom sales training give way to increase use of bite-sized digital & virtual learning sessions, supported by hands-on manager coaching....
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
