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Talk to us

06 Mar Det ville jeg ikke gøre hvis jeg var dig.

Posted at 16:58h in Leadership & Transformation by Martin Nyvang Mariussen 0 Comments
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Er det fristende at lade kreditkortet køre og få 100 likes garanteret på sin artikel, når man ved hvor hårdt det er at skabe organisk engagement? Ja. Står det til måls med den risiko din virksomhed og du som person løber, når der bliver kaldt...

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05 Mar Once upon a time, there was a Global B2B Sales Director with growth and profitability problems…

Posted at 17:55h in Leadership & Transformation by Thomas Boerve 0 Comments
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Learn how to use storytelling to make the B2B buyer 7-14x more likely to remember you and your products or services in the war for attention....

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08 Aug The 4 secrets to making commercial best practice

Posted at 10:49h in Leadership & Transformation by Martin Nyvang Mariussen 0 Comments
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The challenge of the commercial leader is to make commercial best practice, organisational common practice. In this article we give you the top 4 commercial best practice which isn’t common practice yet!...

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08 Aug How to do account based marketing in practice

Posted at 10:14h in Leadership & Transformation, Marketing Excellence by Martin Nyvang Mariussen 0 Comments
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It shouldn’t be called Account Based Marketing or Account Based Sales. It’s Account Based Business, because you are not going to succeed unless you make it a joint commercial effort....

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08 Aug Jesper Thomsen – Value conversations move more than sales

Posted at 09:29h in Leadership & Transformation, Marketing Excellence by Martin Nyvang Mariussen 0 Comments
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With digital marketing tools becoming better and more accessible, it is not enough for a marketing professional today to come up with creative campaigns. They need to master the modern marketing tools to be effective at their job....

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08 Aug 2 numbers CEO’s should ask commercial executives to know

Posted at 09:02h in Leadership & Transformation, Marketing Excellence by Martin Nyvang Mariussen 0 Comments
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In the world of B2C every marketer needs to know their Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). If they don’t know these, scaling could very easily scale losses....

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08 Aug Poul Bærentsen: 3 lessons for commercial leadership

Posted at 08:05h in Leadership & Transformation by Martin Nyvang Mariussen 0 Comments
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We sat down with Poul Bærentsen for a talk about leadership in the commercial organisation, how to bridge the sales-marketing gap in practice and how to move between the world of corporate and entrepreneurship....

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