BTB companies should be going into a golden age due to the digitization of the buyer journey many marketing organizations are struggling to “prove” the value they create. Read here to understand how marketing leaders can take responsibility for value attribution....
The big question is whether BtB companies across the spectrum should introduce the role of the Chief Revenue Officer? In our view, the answer is “yes”. Read this article to find out why....
For many organisations the content creation process is lengthy, full of friction and cumbersome. This article will explore how organisations can turn their marketing functions into productive factories by formalising content creation processes....
Deciding on your organisational blueprint is one of the major enablers or disablers of Marketing effectiveness and efficiency. This topic usually includes two dimensions: 1. Organising the Marketing function, and 2. Balancing local autonomy and central authority....
Digital marketing provides endless opportunities to track different activities, but in this ocean of potential measurement points, we often see companies ending up without a clear idea about how they measure the value creation of Marketing....
Technology have initiated a seismic shift in how buyers buy: 1. Information has been democratised, 2. We are witnessing a state of information overload, and 3. An increasing proportion of transactions are becoming frictionless and automatic....
Do not give in to the urge to launch large-scale transformation plans prematurely, as you risk creating expectations you can’t fulfil. In this article, we will outline how new CMO´s can balance the short and the long term in their quest for momentum and results....
Building a strong brand foundation does not solely help you ensure differentiation in the marketplace but are also energizing the organization and providing guidance for the employees. In this guide, we include four elements of a strong brand....
We will explore the 5 most common reasons why commercial leaders are increasingly looking towards Inside Sales as lever for growth and efficiency improvement....
Marketing, as a function, is increasingly finding itself on the losing end. This happens as both the management team – and sometimes the marketing team – struggle to clearly articulate a vision and case for Marketing as an independent function that has a seat in...
We are growing and rapidly onboarding new clients to the Kvadrant tribe. Want to help them realize the full potential of their commercial organization?
We’re a team of commercial specialists experienced within change and transformation on both individual and organisational levels.
Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.
Palægade 8, 3. | 1261 Copenhagen | Denmark
Phone: +45 70 27 02 23
Mail: info@kvadrant.dk
