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08 Aug Why sales & marketing are misaligned and what to do about it

Posted at 08:23h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments
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Highly aligned sales & marketing organisations deliver faster growth at a lower cost. However, our experience and studies shows that many B2B companies work in sales and marketing silos, without a clear and shared commercial strategy....

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07 Aug The war for attention is killing your ROMI

Posted at 12:06h in Marketing Excellence, Sales Excellence by Thomas Boerve 0 Comments
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Quadrupling down on content marketing and automation will place you well ahead of your competitors in terms of influencing specifications and buying decisions....

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07 Aug No growth as people ignores the elephant in the room

Posted at 11:57h in Marketing Excellence, Sales Excellence by Martin Nyvang Mariussen 0 Comments
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There is a gigantic gap (the elephant) between sales & marketing in B2B organisations and it costs a whopping $1 trillion a year in decreased sales productivity and wasted marketing efforts....

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16 Jul Who’s enabling marketing?

Posted at 20:33h in Marketing Excellence by Martin Nyvang Mariussen 0 Comments
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Most B2B organisations are becoming better at enabling sales to engage more effectively with customers through new tools, training and coaching....

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Kvadrant Consulting is a Copenhagen-based management consultancy focused on driving growth by designing, developing and accelerating the full commercial engine of global companies.

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