Live webinar: Thursday, June 22nd, 2023 (8.15-9.00 am CET)

Your CRM System Doesn’t Have To Suck 

How CRM systems ended up being too complicated and what to do about it

In today’s business landscape, CRM systems are essential in managing customer relationships, sales, and marketing efforts. However, as these systems have expanded, they’ve become increasingly complicated, leaving users feeling overwhelmed and frustrated.

CRM systems definitely can do more than just being a glorified database – but how we approach scaling features and functionalities into our ways of working is the difference between having a system that is accelerating our ability to do business and a system that holds outdated and incorrect data.

Unlocking the full potential of your CRM system lies in understanding the evolution of your business, reevaluating the CRM role within your organization, and optimizing your commercial tech stack to fit your specific business needs.

Through this webinar we will uncover how CRM systems have evolved to be one of the most “implemented” and least liked commercial systems – and how to look different at your commercial tech landscape.


8:15 Why do most sales reps hate their CRM system

8:30 How to look at commercial technology through a new lense

8:40 5 design criteria for a loved CRM system

8:50 Open Q&A and discussion

Target audience

  • Heads of Sales
  • Heads of Sales Excellence
  • Sales Directors
  • Sales Managers

Key take-aways

  • Why most sales reps hate their CRM system
  • The anatomy of a modern, commercial tech stack
  • How to approach a re-vamp of your CRM system

Sixten Schultz

Sixten Schultz



Tel: +45 20 65 19 91